Social Media

social media

Online social media is now a dominant part of the marketing mix, and one that should be utilised to fully integrate with a customer or client. Traditional formats like print press releases and media kits are still a necessary part of public relations, but social media is at least as important.

By using social media outlets you can instantly reach customers and get your message out there. However social media is not an end unto itself, It should be integrated to work with other PR and marketing means to fully gain that ‘marketing mix’.